Marketing: It’s All about the Numbers
So what does it take to get a homeowner who is in foreclosure to actually call you?
There are a lot of people in the sales industry who will employ certain marketing strategies to get customers, and that totally makes sense. But at the end of the day it boils down to this: it’s a numbers game. And it is, isn’t it? Whether you’re trying to buy houses or doing marketing to homeowners, the more prospect clients you have, the more chances you’ll have to get positive results.
Look at it this way: it’s like mining for gold. You don’t know where exactly the gold is, but if you have a larger area to dig through, you’ll more likely to succeed.
Do marketing, marketing, and more marketing.
It’s that simple. It’s just sensible to diversify and actually utilize different marketing approaches. It won’t do much good, however, if you get stuck analyzing foreclosure files, making yourself anxious guessing which kind of homeowners will respond favorably on what type of strategy.
But if you really want the nitty gritty stuff, and you’re keen to find out which approaches are worth utilizing, here’s a relatively safe bet.
Use all of them.
Don’t get stuck simply analyzing paperwork – go out there and actually test the strategies. You can worry about handling the particulars of the property if and when the seller gets in touch with you. It’s called the shotgun approach. You aim and fire – and then worry about the target if and when you actually hit it.
But what about cost? Doesn’t it even figure in the equation, you might say. Yes, of course it does. But direct mail advertising is not likely to break your bank account anytime in the near future. It doesn’t mean, however, that you should make it your mission to send as much junk to as many people as possible – and hope it somehow moves them to action.
Put effort into putting together quality marketing mail materials. That should be a more sensible bet than just randomly guessing who will reply to what marketing strategy.